Wednesday 21 October 2009

Target Audience & BBFC



Our target audience for our film is 12 + as it would be more appealing to a mature audience this is because of the themes and styles of our film but younger viewers may enjoy it.


The classical music in our film also give anchorage that its targeted at a more mature audience.

After researching on the BBFC website we have decided on the film rating to be a PG because younger viewers may enjoy it but it will appeal mainly to an older audience, 12 + and may be unsuitable for young children because of themes in the plot.

Our cast reflects our target audience well because the main female protagonist is in her late teens, so aged 19/20 and the main male protagonist is in his mid 20s. Also having a central female protagonist will attract a wide female audience and with her being in her 20s this could be related to the male gaze theory. With our film genre being a period drama/ romance the stereotypical audience would again be female but with there also being a main male protagonist this could attract a male audience because they could possibly relate to the character because he is male. This could also be another reason to attract a female audience if the main male protagonist is traditionally handsome.

Even though our two main protagonists are Caucasian we don't think this will effect our target audience, a range of films have the two main characters being Caucasian and it hasn't effected their box office sales, for example Pride & Prejudice got $2,865,017 in there first weekend in the USA and Sense and Sensibility got £12,343,443 their first weekend in the UK. Also with it being set in the 19th Century multi-ethical societies weren't common.

In our film we've tried to not focus on class but we feel that it appeals to all classes because of this. But our location through out the trailer is set in upper/middle class location for example the large Manor house used and the large grounds shown, which could both signify upper class living but we still think that these themes will appeal to most classes.

Our film will appeal to fans of an period drama, for example, Pride & Prejudice, the film and the series, Sense & Senseablity, again the film and the series, Lost In Austin (BBC series) and Becoming Jane. These fans will be a potential audience because all these films have similar genres (period drama) and all have themes of romance/love which our film will be based around.

We have tried to keep specific accents out of the film trailer which hopefully means the audience will have no judgement.The theme of romance could attract any sexuality and our film has nothing specific that would appeal to the pink pound market except for maybe the lead male


With our trailer not including any voice overs our film will include no strong accents which will not affect the audience of our film. Also our film is set in which is were Pride & Predjudice 2005 was set and we decided to have it set in the same area because it is a well known place and is more recognisable to a wider audience.
Someone that would enjoy our film would be someone with an interest in history and English culture and enjoy romantic period dramas. With the costumes, props and storyline anyone who enjoys these aspects of period dramas will enjoy our film/trailer.

No comments:

Post a Comment